Podcast

Unofficial Partner Podcast

Unofficial Partner is the leading podcast for the business of sport. Our guests are a who's who of the international sports industry talking about the big issues.

Download on the App Store

Already have it? Open in the app

Latest episodes

  1. UP366 Chat UP: I never want to hear the phrase 'Palantir for Sport' again18 Aug 2026
  2. UP565 The Buy Side: Unilever on FIFA, creator budgets and the new World Cup playbook11 Aug 2026
  3. UP564 Other People's Money: Andrea Radrizzani and Alistair Brownlee OBE28 Jul 2026
  4. UP563 Jude Inc: 'I don't suppose you've got any Bellingham?'20 Jul 2026
  5. UP562 The Bundle: Hydration Economics; Sky's ITV portfolio; Survive to Survive; DAZN, NRL and Bundesliga17 Jul 2026
  6. UP561 Is your name on the list? The winners and losers in Two Circles' $174bn sports IP revenue league table14 Jul 2026
  7. UP560 What is IMG now?7 Jul 2026
  8. UP559 Revenue-maxxing: How FIFA Changed The Game3 Jul 2026
  9. UP558 Chat_UP: What The Mythos Shutdown Means For AI in the Sports Business30 Jun 2026
  10. UP557 Ed Smith: What Sport Got Wrong About Moneyball26 Jun 2026