Podcast

The Near Memo

Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.

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Latest episodes

  1. Tactics for Building a Local Brand in the Age of AI Search — An Agency Panel14 Aug 2026
  2. AI Overviews, Brand Search & Local SEO: Cyrus Shepard on Earning the Click - from the archives7 Aug 2026
  3. Legal Marketing in the AI Era: LSAs, Reviews, and Manufacturing Brand Demand30 Jul 2026
  4. Cyrus Shepard Interview: What "Local Brand" Actually Means to Google and AI22 Jul 2026
  5. The 3-Step Trust Equation: How to Build a Local Brand That Customers (& AI) Trust15 Jul 2026
  6. Ep. 264: Web Authenticity & The Agentic Future of the SMB Website with Raj Singh10 Jul 2026
  7. Beyond the Star Rating: Extracting Strategic Content Insights from Customer Feedback2 Jul 2026
  8. Ep. 262: Regulating the Digital Wild West: Inside the FTC’s Battle Against Review Fraud and AI Deception with Michael Atleson25 Jun 2026
  9. Google Maps' AI Shift: Why Brand Building, Reviews & Social Presence Are the New Local SEO18 Jun 2026
  10. Goodbye Traffic, Hello Sales: The New Playbook for Local SEO Visibility10 Jun 2026