Podcast

Pricing College Podcast

Get a free education when you attend Pricing College. Learn everything about pricing, value management, revenue management and how to build a pricing career. Join Joanna Wells and Aidan Campbell for…

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Latest episodes

  1. Episode #0137 - Domino's Cut Discounts to Protect Margin. Was It the Right Call10 Aug 2026
  2. Episode #0136 - How Do You Grow When Customers Want Lower Prices? Four strategies. Four businesses that got it right.28 Jul 2026
  3. Episode #0135 - Why Pricing Is the Hidden M&A Risk Most Boards Never Plan For: Lessons from the Sigma- Chemist Warehouse Merger21 Jul 2026
  4. Episode #0134 - The California AI Pricing Lawsuit Every CEO Should Know About. Who Really Owns Your Pricing: Your Business Or Your AI Vendor14 Jul 2026
  5. Episode #0133 - Can You Explain Your Price Without Looking At Your Competitor6 Jul 2026
  6. Dear CEO Episode 2 : The Information You Receive About Pricing Has Been Designed By The Wrong People.1 Jul 2026
  7. Episode #132 - From 1 July Coles Will Have to Justify Their Price, Then They'll Start With Yours29 Jun 2026
  8. Dear CEO Episode 1 : Your Pricing Problem Is Not What You Think It Is.22 Jun 2026
  9. What Bunnings Teaches Suppliers About Margin Loss22 Jun 2026
  10. The Pricing Lesson Most Suppliers Missed in the Coles Case22 Jun 2026