Podcast

Know Your Audience

Know Your Audience is a weekly podcast for the leaders making consequential brand decisions while the ground shifts beneath them.

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Latest episodes

  1. Know Your Audience - Episode 10: Earn the Right to Know13 Jul 2026
  2. Know Your Audience - Episode 9: The 500-Question Customer30 Jun 2026
  3. Know Your Audience - Episode 8: What LLMs Get Right, and Wrong, About Your Customers23 Jun 2026
  4. Know Your Audience - Episode 7: The Focus Group That Never Ends16 Jun 2026
  5. Know Your Audience - Episode 6: Demographics Are Breaking9 Jun 2026
  6. Know Your Audience - Episode 5: Your Two Audiences - The Human Who Wants Soul and the Machine That Wants Metadata2 Jun 2026
  7. Know Your Audience - Episode 4: The Confidence Gap27 May 2026
  8. Know Your Audience - Episode 3: The Part of the Shopping Journey Your Brand Can’t See19 May 2026
  9. Know Your Audience - Episode 2: The CX Platform Shakeout — and What It Means That the CMO Role Is Changing at the Same Time12 May 2026
  10. Know Your Audience - Episode 1: Seventy Million Dollars and the End of the Survey Era6 May 2026