Podcast

The Brand Strategy Podcast with Fexingo: Identity, Positioning, and Long-Term Brand Building

Lucas and Luna dissect the mechanics of brand longevity in this show, where every episode examines one real company's identity and positioning choices through the lens of publicly available financial…

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Latest episodes

  1. Why Aesop Is More Than Skincare11 Aug 2026
  2. How Patagonia's Worn Wear Program Redefined Brand Loyalty10 Aug 2026
  3. How Patagonia Turned Activism Into Brand Loyalty9 Aug 2026
  4. How Oatly Turned Hate Comments Into Brand Fuel8 Aug 2026
  5. How Lego Built a Brand on Adult Fans and Nostalgia7 Aug 2026
  6. How Ferrari Built a Brand on Scarcity and Speed6 Aug 2026
  7. How Duolingo Built a Brand on Mascot Chaos5 Aug 2026
  8. How Aesop Built a Brand on Apothecary Minimalism4 Aug 2026
  9. How Trader Joe's Built a Brand on Private Labels3 Aug 2026
  10. How LEGO Built an Innovation Engine for Brand Growth2 Aug 2026