Podcast

The Brand Strategy Podcast with Fexingo: Identity, Positioning, and Long-Term Brand Building

Lucas and Luna dissect the mechanics of brand longevity in this show, where every episode examines one real company's identity and positioning choices through the lens of publicly available financial…

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Latest episodes

  1. How Lululemon Built a Community Brand20 Oct 2026
  2. How Patagonia Turned Its Own Mission Into A $3 Billion Strategy19 Oct 2026
  3. How Lego Built a Resilient Brand Architecture18 Oct 2026
  4. How Patagonia Turned Anti-Growth Into Profit17 Oct 2026
  5. How Glossier Built a Beauty Empire on User Content16 Oct 2026
  6. How Glossier Built a Beauty Empire on User Content11 Oct 2026
  7. How Duolingo Built a Brand on Meme Culture10 Oct 2026
  8. How Patagonia Monetized Its Own Anti-Growth Mission9 Oct 2026
  9. How Lego Turned Failure Into A $6 Billion Renaissance8 Oct 2026
  10. How Patagonia Turned Anti-Growth Into a Profit Machine7 Oct 2026