Podcast

Building Brands with Fexingo: Identity, Reputation, and Long-Term Business Equity

Lucas and Luna examine the anatomy of brand endurance—how identity, reputation, and customer trust accumulate into long-term business equity. Each episode picks a single brand or sector (Patagonia's…

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Latest episodes

  1. How IKEA Built a Brand on Democratic Design11 Aug 2026
  2. How Liquid Death Made Water a Rebel Brand10 Aug 2026
  3. How Oatly Built a Brand on Provocative Transparency9 Aug 2026
  4. How Rolex Built a Brand on Scarcity and Status8 Aug 2026
  5. How USAA Built a Brand on Service to One Customer7 Aug 2026
  6. How Japan's Convenience Stores Perfected Private Label6 Aug 2026
  7. How Patagonia's Worn Wear Program Extended Brand Loyalty5 Aug 2026
  8. How The North Face Built a Brand on Exploration4 Aug 2026
  9. How Stanley Built a Brand on Heritage and Hype3 Aug 2026
  10. How Patagonia's Activism Built a Durable Brand2 Aug 2026