Podcast

The Business of Stories with Susan Payton

Stories that do the selling in your business, so you don't have to

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Latest episodes

  1. Episode 51: SUMMER REWIND - The story your pricing is telling12 Aug 2026
  2. Episode 50: SUMMER REWIND - How to show up as the Guide in your customer’s story5 Aug 2026
  3. Episode 49: SUMMER REWIND - The stories you already have that will build trust29 Jul 2026
  4. Episode 48: SUMMER REWIND - Why your stories aren't landing (and the simple fix)22 Jul 2026
  5. Episode 47: Become the Only Choice: Building Your Category of One – with Olly Richards15 Jul 2026
  6. Episode 46: What I did when I needed to make £20K in 30 days8 Jul 2026
  7. Episode 45: The simple 7-step process that turns stories into sales1 Jul 2026
  8. Episode 44: Journaling your way to clarity, confidence and better stories - with Sally German24 Jun 2026
  9. Episode 42: The 7 basic story plots - and how to use them in business10 Jun 2026
  10. Episode 41: What’s working on LinkedIn - with Noticed CEO Niall Ratcliffe3 Jun 2026